Analysis · 9 min
June 9, 2026
An eight-criterion framework for assessing the commercial value of a sports domain. Length, language match, extension fit, type-in friction, phonetic clarity, search displacement, scarcity, and clean history. With worked examples.
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Analysis · 8 min
June 8, 2026
Which platform shows which league in which market across Europe and North America for 2025-26. Champions League, Premier League, Bundesliga, La Liga, Serie A and Ligue 1 broken down by country. A practical map for OTT product, strategy, and commercial roles.
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Analysis · 9 min
June 7, 2026
$14.2 billion projected total streaming-sports rights spend in 2026, up 7% on 2025. Amazon Prime Video overtakes DAZN as the largest single spender for the first time. A sourced breakdown of where the money is going.
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Guide · 8 min
May 29, 2026
Der Klassiker, the Revierderby, the Nordderby, the Hamburg city derby, the Rhine derbies. A reader's guide to the fixtures that define a German football season, with historical context and 2025-26 head-to-head records.
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Explainer · 7 min
May 28, 2026
In every other major European football market, billionaires can buy clubs outright. In Germany, they cannot. A plain-language guide to the rule that keeps Bundesliga clubs in their members' hands, and what the Federal Cartel Office's 2025 review changes.
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Guide · 9 min
May 27, 2026
A practical stadium-by-stadium reference for fans planning a football trip to Germany. Capacities, transport, atmosphere notes, and what to expect at each of the 18 Bundesliga grounds, from the 81,365-capacity Signal Iduna Park to the 15,000-seat Voith-Arena.
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Brief · 8 min
May 4, 2026
$11 billion projected revenue. $871 million prize pool. 16 sold-out global sponsor slots. 48 teams, 104 matches, three host nations. The numbers behind the largest single sporting event in history, sourced from FIFA's own published budget documents.
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Analysis · 8 min
May 2026
For most of the broadcast era, owning a great football URL was a nice-to-have. In the streaming era, where the address bar replaces the channel guide, it has become a structural advantage. From Twitch's $1B sale to DAZN's category capture.
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Analysis · 7 min
May 2026
A 14-team league. A title sponsor named Google Pixel. International broadcast rights spanning five continents. Where the Frauen-Bundesliga sits in 2026, and why operators in the German football category should be paying attention.
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Essay · 7 min
April 2026
Football is one sport with two English words and a single German one. The brief case for why language-native, exact-match domains compound differently in each market, and why DACH is the second-largest club football economy in the world.
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Analysis · 9 min
April 2026
From a Pacific-island ccTLD to the world's video shorthand: a short history of .TV, what changed when GoDaddy Registry took over from Verisign in 2021, and why the extension keeps mattering for sport in particular.
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Brief · 6 min
April 2026
170 million live views in 2024-25 alone, an 811% decade-on-decade jump, and a €4.48B domestic media-rights cycle running through 2029. A short, sourced read on category direction.
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